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Love. Expulsion. Revolution.
Meeting with Phil Casey, our poster designer. I have Rushmore on my office wall with its collage of legendary figures mingling with the characters of the film (still for my money Wes Anderson’s best film). Phil is a design purist: we look at Woody Allen’s Manhattan, Saul Bass classics, etc. We talk about how actors are billed on poster - the annoying way names are paired with the wrong pictures. Is that for contractual reasons or is it just an advertising manoeuvre to try to create some eye traction? Anybody know?

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Published by: Maria-Eugenia Dolfin on 12 July 2008
This so true - why do the name of the stars on film posters so often no match their pictures? The publicities outside my local cinema have Penelope Cruz as Sergio Garcia.